A new race between Yamal and Haaland after the 2026 World Cup.

On September 3, Lamine Yamal released his first collaborative collection with American fashion brand American Eagle, just one month after winning the 2026 World Cup with Spain.

The collection includes 29 pieces, focusing on wide leg jeans, cargo pants, loose tees and streetwear inspired designs.

This marks a new stage in the relationship between Yamal and American Eagle. Last January, the brand announced the Barcelona international had signed a five-year contract, making him its first global ambassador. The deal includes several advertising campaigns and limited edition joint products.

After the World Cup, the relationship quickly shifted from advertising to specific products. The new collection is based on Yamal’s everyday style and includes pieces he often opts for such as loose denim, cargo pants, denim jackets and oversized t-shirts.

Not only Yamal, but many other prominent figures of this year’s World Cup quickly launched advertising campaigns in collaboration with various brands. and accordingly For Forbes magazine The commercial value of players is sure to increase after the biggest football tournament in the world.

The attractiveness of Spanish players after the World Cup.

American Eagle says the goal is to reinvent Yamal’s style of dressing off the field with Gen Z’s style in mind. The 19-year-old himself was involved in the development of the collection.

Lamin Yamal will launch a fashion collection in collaboration with American Eagle after the 2026 World Cup. Photo: American Eagle.

It is worth noting the time of its first appearance. Yamal enters the new season in a completely different position than before the World Cup. He won the World Cup with Spain after previously winning the 2024 European Championship and two consecutive Spanish league titles with Barcelona.

Thus, the World Cup was a huge boost to the commercial value of young footballers. Before the tournament, Yamal collaborated with Adidas, Visa, McDonald’s and Powerade. After his outstanding performance at the tournament, he continued to attract the attention of brands as an advertising face representing the new generation of players.

American Eagle’s vision in Yamal was not limited to football, but extended to other aspects as well. She was a young player with an outstanding taste in fashion and a wide following on social media. And I mentioned Variety magazine This was a big advantage for a fashion brand that targets young consumers.

Another notable case is Ferran Torres – Lamine Yamal’s teammate and the player who scored the winning goal to help Spain beat Argentina 1-0 in the World Cup final on 19 July.

Just two days after the match, sportswear company Under Armor launched a new ad campaign featuring Torres alongside Fermin López and Ollie Watkins. The campaign is called… “Take less rest “, published on July 21, focused on players after matches rather than their performance on the pitch.

Ferran Torres makes a stunning appearance in the new Under Armor campaign right after the World Cup. Photo: under armor. You might like it

It was a very favorable moment for Torres. His 106th-minute goal not only sealed Spain’s victory in the tournament but also made him one of the most talked-about figures since the final.

Under Armor was quick to seize the moment. Another post by the brand on July 20 highlighted that Torres scored the only goal in the final while wearing the Shadow Elite 4 Mach FG.

While the Yamal brand explores the fashion and lifestyle space, Torres continues to embody her personal image of sport and performance.

Torres quickly caught the attention of the fashion world. It was held in August WWD Magazine An interview with the player about the World Cup, his personal style and future plans.

as classified Vogue magazine Torres is among the leading sports figures after the summer of 2026. The fashion magazine noted that his decisive goal in the final, subsequent appearances in Ibiza and a move to Paris Saint-Germain helped catapult the player’s name into the limelight.

The World Cup is the starting pitch.

Erling Haaland once again showed a different kind of value. Norway were knocked out in the quarter-finals, but the forward remained one of the most talked-about players of the tournament.

Haaland has become the most popular player for the 2026 World Cup, according to an analysis by social media audience monitoring platform Pulsar. He scored 7 goals and his Instagram followers grew by around 20 million during the tournament.

References Vogue Business Magazine The striker has also had a remarkable summer in terms of style, from wearing Hermès bags during the World Cup to appearing at the Dolce & Gabbana show in Sicily just days after Norway’s exit from the tournament.

It’s worth noting that brands are approaching Haaland not just for his goalscoring ability, but his personality, looks and ability to create content on social media make him a uniquely attractive figure.

Erling Haaland and his girlfriend at the Dolce & Gabbana fashion show. Photo: Dolce & Gabbana.

The sponsorship deals signed by Yamal, Torres and Haaland show that the World Cup has become a commercial launch pad for players.

A good performance can lead to increased viewership, significant media coverage and interest outside of football.

For Yamal, it was a fashion collection aimed at millennials. As for Torres, it was a sporting campaign that began after his decisive goal in the final. For Haaland, the secret to his appeal lies in his personality and his ability to spark discussions that extend beyond the field.

Not all contracts will be renewed after the World Cup. Many business relationships were established before the tournament. However, the tournament becomes an opportunity for brands to more clearly assess the value of these players.

In particular, athletes of the younger generation have the ability to work in many fields at the same time. They appear not only in advertisements for shoes, T-shirts and sports drinks, but also in fashion, entertainment and lifestyle products.

The 2026 World Cup will not only produce new champions, but after the final whistle, another race will begin: the race for the place of football faces in the world of brands.

Source: https://lifestyle.zingnews.vn/cuoc-dua-moi-cua-yamal-haaland-hau-world-cup-2026-post1681135.html